Tuesday, 19 September 2017

LO2, Task 4: Professional etiquette (D2)

Professional etiquette is the way in which you act in a workplace. As the role of a graphic designer there are several procedures/ etiquette in which they have to follow. Due to graphic design work being largely based with clients it is crucial a professional demeanour is upheld when in contact or discussing the project with said clients. This would include things such as correctly addressing the client and following the conventions of professional email etiquette, again to portray the designer and their services in a professional manor. As part of this role a key aspect would be involvement on projects as part of a team, professional etiquette applies to this also. This is because the role would require a degree of formality, openness and ability to collaborate which ultimately enable the job to get done in a professional manner. Other key etiquette points for the job role would be making good first impressions, due the work being largely client based the way in which you interact and first present yourself is key as you are representative of your work and design agency/ employer. Therefore, you would need to be aware as such things as your body language and how people perceive it,  appropriate dress code and being punctual. As part of this job role it is also key to understand the work environment, be personable yet professional, avoid gossip and be well communicated.

With the job roles hierarchy, the role of a graphic designer is roughly placed in the middle of the structure. There are roles both above and below the graphic design role. Such examples would be writers and copy editors, these roles would be needed in the first stages of production. For example for the production of a magazine, the body copy and text elements would all need to be created and edited to ensure they a suited to the magazine, this would be sectioned to the editor and writer. This would be all needed to be completed before the second their where by the role of a graphic designer is involved, in this scenario it the role would be in charge of producing the magazine and its visuals. At this level in the hierarchy the graphic designer would likely collaborate with photographers and art editors, all of which have an impact on the overall visual design. Finally, at the top tier the roles of management and production are present. For example, the creative director governs those at all levels ranging from the writers to the photographers and designers and is in charge of the whole creative process and is responsible for ensuring the clients brands are well represented. Like at all other levels the creative director would collaborate with other roles/ procedures such as machine print operator to produce the final product which has been produced through the whole host or roles present throughout hierarchy. This is represented in the graphic above...