LO2 Task 1: Job Roles and Skills (P3)

As part of this LO i will investigate the job roles and skills needed for employment in the print and digital content production industry.

Job roles in the industry:

Advertising and Editorial Photographer

Taking advertising photographs that are used to help describe and sell a product or idea, or to take photographs for editorial pieces such as newspapers, newsletters, magazines, books and websites to illustrate and enhance a story or report.

Skills needed -

Have a creative personality

Be skilled in image manipulation and image management software

Be able to interpret ideas and stories and represent thud through original and emotive photography

Understand the principles of photography - composition, tone, colour, form etc.

Have good communication skills and be highly motivated and self confident in order to promote yourself.

Source: http://creativeskillset.org/creative_industries/advertising_and_marketing_communications/job_roles/373_advertising_and_editorial_photographer

Graphic Designer

Creating new designs, images, words and illustration for clients and based of a brief set by them.

Skills needed - 

Be fluent in image editing and design software

Able to meet deadlines 

Have artistic ability 

Market yourself to potential clients 

Able to work to a brief set by the client  

Source:
http://creativeskillset.org/creative_industries/advertising_and_marketing_communications/job_roles/4243_graphic_designer

Motion Graphics Designer

Create visually striking and appealing animations for video, works in 2d computer animation, 2d drawn animation, 3d computer animation.

Skills needed - (Similar to graphic design)

Be fluent in motion graphics software packages

Able to meet deadlines 

Have artistic ability 

Market yourself to potential clients 

Able to work to a brief set by the client  

Able to communicate complex ideas effectively 

Source:
http://creativeskillset.org/creative_industries/advertising_and_marketing_communications/job_roles/4260_motion_graphics_designer

Web Designer

Design web pages and web sites for a client.

Skills needed - 

Have good working knowledge of web development software and languages. 

Understand and implement user testing in your own work 

Skills in design, layout, colour and composition

Be calm and well organised and able to work effectively under pressure

Recognise the commercial needs of a client and the role it can play

Source:
http://creativeskillset.org/creative_industries/advertising_and_marketing_communications/job_roles/4248_web_designer

Media Account Director

Responsible for the client agency relationship, ensuring they are profitable and growing.

Skills needed - 

Be an effective negotiater

Have strong management abilities 

Capable of working within a leading team

Awareness of relevant media research and market trends

Identify and develop new business opportunities with existing and future clients.

Source:
http://creativeskillset.org/creative_industries/advertising_and_marketing_communications/job_roles/4255_media_account_director

Machine Print Operator

Producing high quality photographic prints to meet the requirements of photographers and graphic designers

Skills needed - 

Have a good eye for colour, contrast, ratios and density when preparing images for print

Be well organised and have good communication skills

Be able to intemperate instructions accurately 

Be aware of health and safety issues when dealign with chemicals and machinery 

Have good mathematical skills for calculating processing times etc.

Source:
http://creativeskillset.org/creative_industries/photo_imaging/job_roles/400_machine_print_operator

Copy Editor

Makes sure that published or soon to be published works are free of spelling and grammar mistakes.

Skills needed - 

Have impressive English language

Have a detail orientated approach to work

Maintain a professional standard of work irrelevant of close deadlines

Make sure the writers tone is consistent, even after changes

Pasion for english language as the task of editing can be long and tedious

Source:
http://creativeskillset.org/creative_industries/publishing/job_roles/4267_copy_editor

Writer

Using descriptive and engaging written language to create fiction stories, poems and more

Skills needed -

Strong writing ability

Be an able researcher to quickly and precisely find information on a subject

Have an engaging writing style with correct grammar, spelling and punctuation

Have good editing and proofreading skills

Be organised and able to meet deadlines 

Understand basics of law implications; copyright

Source:
http://creativeskillset.org/creative_industries/publishing/job_roles/4266_writer

Creative Director

Responsible for ensuring clients brands are well represented, finding and managing new creative talents and teams and utilising the talent of the copywriters and art directors.

Skills needed -
Be able to respond to feedback appropriately
Have strong communication and presentation skills
Have great motivational and leadership skills
Take responsibility for the standard of creative output of the entire agency
Lead the creative department with a critical eye

Source:
http://creativeskillset.org/creative_industries/advertising_and_marketing_communications/job_roles/4272_creative_director